During their childhood, the Nick Baker Trio was influenced by the times and the sounds of the 60s. Forty years later, the book "When We Was Fab" was written depicting this time of growing up in Salt Lake City. NB3 rediscovered their music and set the words and music to their first album, "When I Met You." NB3 choose Wellfire to create a web presence to market the book and their companion album.

What was produced was a simple website running on WordPress that brought that story and sound to the web. Wellfire designed a site reminiscent of what an industrious garage band might put on neighborhood flyers, while using WordPress' blogging function to push forth the latest news and updates on the band and their slice-of-the-moment music.