Our goal is to create a web site that represents your company’s identity and provides a way to interact with your customers and constituents. This is how we do that.
Strategy.
Our Strategy group sits down with you to determine your needs: who is your audience, what do you need the web site to do, what do you envision it looking like. We get to know your peers and competitors to best understand how to make your site stand out among the rest. We take these perspectives and develop a plan that fits you and your company.
The Big Picture
We gather critical data, mutually set design criteria and information requirements, and develop guidelines for design and development.
Design.
Our Design team works with Strategy on how your content will be presented to the audience, how the user interacts with the site, and how information will be related site-wide. One of the most fun parts of the process, the Design team fashions graphical templates and the over-all feel of your site. We do all of this with your purpose and root requirements in mind.
The Big Picture
We create design mock-ups based on the client requirements and build iterative designs based on client feedback.
Development.
While our designer hammer out a rock-solid design, our developers craft a coded and interactive website. When the final design is chosen, our teams work together to put the visual templates with the functional. During development, we use an iterative quality assurance process to make sure your site aligns with the strategy and that it’s accessible to your audience as expected.
The Big Picture
We break out the designs and turn these into HTML pages, produce user interaction, and develop a back-end to organize the information.
Launch.
This is what all of our joint effort is spent working toward: a ready-to-go web site for you to reach your customers!
The Big Picture
During Launch, we train you and your employees in using the back-end system where necessary, complete our quality assurance, add content where applicable, and transition your site to be viewed by the public.
Post-launch.
"Handoff and wave" may be typical of many web designers, but a web site is a working tool. You want to add and change content, you want to measure your success. We help you do that with post-launch support.
The Big Picture
We maintain the site, updating content and changes when necessary, begin site usage monitoring and analysis, and provide support for potential site errors.