Web Site Design and Development: Front-end to Back-end, for Readers and Editors
Your website is your source of authoritative identity on the web and the hub through which your digital campaigns flow. Ensure that it's designed to achieve goals, built to standards, and crafted for tomorrow.
No matter what kind of website you’re building — educational, e-commerce, entertainment — there’s an implicit goal driving its existence. It might be generating revenue, creating buzz, or changing peoples’ minds.
We start here so that every aspect of the site, from design to content to interactives, can be aligned to support these goals.
Your business goals are your starting point. To achieve them you need to know who you’re talking to and how you’re going to talk to them. Audience strategy consists of identifying and personifying your target audience, and crafting the tone and delivery of your message.
The simplest form comes from talking with you, and it extends to analyzing existing site data and surveying your customer base. The end result is a site where design, content, and function deliver your message on target.
Content & SEO
"If you build it, they will come," was the mantra of so many failed dot com companies. "If you just drive traffic to your site, something magical will happen" is the counterpoint of so many SEO consultants. Traffic is important, but it’s a waste and counterproductive if your site then sends the wrong message.
Your site’s content is its most important asset, it’s what delivers your message. We work with you to set guidelines and strategy for your content, help you develop it, and help you make sure your content works with your search marketing strategy.
Mobile web & Accessibility
Do you know who is using your website? Do you know who can’t your website? The US alone is home to hundreds of thousands of visually impaired people, and they use the web too. Millions of people browse the web from ever-changing mobile devices, many only on these devices.
We design and build your website using web standards, not just because it’s a better path. Building to web standards allows us to create an accessible web site for you and your audience, one that you can read today or tomorrow.
Content management systems
Design, content, and function all come together in your site’s content management system. A good CMS will help you manage your content toward you goals and make your life easier. A bad one can subvert your efforts and become a barnacled anchor.
Your content management system should be appropriate to your site, fast, secure, easy to use, and easy to update. We’ve been around the block enough to have worked with and inspected lots of systems, and have expertise with the most reliable, user friendly, and configurable systems available.
Updating an existing site is fraught with technical and marketing challenges, especially for content and link rich sites. It involves remapping structured content, rebuilding links, and setting up a careful system to redirect and save your valuable inbound links when content URLs inevitably change.
We’ve migrated all kinds of sites and systems, static sites, WordPress, even custom content management systems, and can make migrating your site between systems, hosts, or both, successful and painless.
Unless you’re a techie, your web hosting should be something you need to deal with minimally, if at all. You want it up, you want it secure, and you want it fast.
We’ve worked with some of the best hosting providers out there, and will recommend the best options from the best providers. Of course we don’t provide hosting services directly, however for clients with more complex needs we will manage the service.
Training & Support
Our relationship does not end at launch. We’re there to answer your questions and respond to any issues that may arise. Right after launch we make our Zendesk system available you to make finding answers super fast and tracking issues incredibly easy.
Support before launch with training for any new systems, and continues with either ad hoc engagement for design updates and new features or scheduled engagement including hosting management and content and campaign monitoring.
Our clients also get direct access to our Red Phone. Well, not really, but the old phone number works just the same. And we’re always ready to answer your questions